DARIGOLD FIT MILK

PROJECT

Founded in 1918 and located in the North West United States, Darigold has been a producer of a variety of dairy products for over a century. For this project, I was brought in to help refresh the Darigold FIT milk product line but creating unique illustrations relevant to the messaging.

APPROACH

Darigold FIT is uniquely created as a milk alternative with added benefits that include 75% more protein and 40% less sugar. The target market is geared for those who are health-conscious, which is reflected in the stylistic approach. I worked with Creative Design Lead Scott Ralls to produce lively illustrations to set the product line apart from its competitors on the shelf.

CREDITS

Roles : Art Direction, Design, Illustration
Tools : Illustrator, Photoshop

Client : Darigold

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